Ramsey developed a surgical approach to enterprise pipeline development, treating each prospect like a strategic account rather than a lead:
- Hyper-Targeted Account Selection: Using proprietary research methods, identified just perfect-fit accounts from an initial universe of thousands, focusing resources where they mattered most
- Multi-Thread Engagement: Deployed coordinated outreach touching an average of 9 stakeholders per account through personalized omni-channel sequences spanning
- Strategic Nurture Cadence: Implemented 18-month nurture tracks with 27 unique touchpoints perfectly timed to procurement cycles, budget seasons, and industry events
- Executive Bridge Building: Goal of 73% C-suite engagement of target accounts through highly researched, value-first messaging that spoke to strategic initiatives rather than features
